South of The Border Gives Road Trippers a Taste of Mexico!

If you're traveling down Interstate 95, you will find a tongue-in-cheek tourist attraction that has entertained families for years. South of the Border is a faux Mexican attraction located just south of the border between North and South Carolina. There is a restaurant, video arcade, gas station and even a mini golf course!

Of course, the roadside attraction was built as a fun way to signify the border between the Carolinas, but has become a popular stop for families heading up and down the eastern coast of the United States.

South of the Border was developed by Alan Schafer in 1950. He had founded South of the Border Depot, a beer stand, at the location in 1949 adjacent to Robeson County, which was at one time one of many dry North Carolina counties. Business was steadily expanded with Mexican trinkets and numerous kitsch items imported from Mexico. The site itself also began to expand to include a cocktail lounge, gas station and souvenir shop and, in 1954, a motel. In 1962, South of the Border expanded into fireworks sales, potentially capitalizing on the fact fireworks were illegal in North Carolina. In 1964 it was announced that the route for Interstate 95 would pass right by South of the Border, with the facility being next to two exits and within view of the highway. By the mid-1960s, South of the Border had expanded to include a barber shop, drug store, a variety store, a post office, an outdoor go-kart track complete with other outdoor recreational facilities, and the 104 foot mascot, Pedro.

So if you ever find yourself heading down the east coast, take a moment to enjoy this silly relic leftover from a bygone era. Pedro will happily let you know when you've arrived and you'll be able to sample some amazing food or rest for the night!

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